It’s been a busy year for our team travelling overseas and throughout the country, visiting customers, attending industry events, team members retiring and more.

Here is a summary of Austasia Animal Products 2023.

AAP Tours the USA

The start of this year saw Chris and Paul travel to North America to learn the latest news from our parent company Global Animal Products and the USA feedlot industry. 

Chris and Paul attended the 2023 Cattle Industry Convention & NCBA Trade Show in New Orleans where they learnt about American feedlots and supporting industries.

After the conference, they travelled to Amarillo, Texas where they visited the Global Animal Product plant, gaining an insight into how their Texan counterparts operate and their plans for 2023. 

The tour provided them with useful insights into American beef market developments, consumer trends, and emerging data on our products.

Fourth Annual Feeding Lambs for Profit Field Day

Our team made their way to Cowra to attend the Fourth Annual Feeding Lambs for Profit Field Day at the start of March.

The team had a great time catching up with customers and industry colleagues. With producers from all over Australia attending, there were several fantastic presentations from industry leaders such as Dr Stephen Bonner, Andrew Jackson from Thomas Food Industries, Dr Col Scrivener and more.

It was a great opportunity for our team to learn more about Australia’s lamb industry and get to know local producers.   

Riverina BEEF4U

Committed to supporting all livestock industries across Australia, we were more than thrilled to support Riverina Stockfeeds’ BEEF4U as sponsors. Over the two days of the conference, Iain, John, and Liam caught up with customers, producers, and industry colleagues.

The second day of the conference was spent touring the award-winning Stockyard Beef Kerwee Feedlot at Jondaryan with additional presentations on agistment, cattle lung health, feed preparation, and more.

WagyuEdge 2023

At the start of April, the Team was in Sydney for the Wagyu sector’s largest conference, WagyuEdge 2023. The conference brings together the components of the sector under one roof. 

WagyuEdge 2023 had industry experts hold in-depth presentations on production, exporting, nutrition, marketing and more. 

Austasia unveils new look

Halfway through the year, we rebranded our logo to reflect our status as Australia’s market leader in specific organic trace minerals and probiotic additives.

The new branding is in line with our parent company Global Animal Products’s new branding while also being distinctly Austasia Animal Products.

Contact us to find the right specific organic trace mineral for you.

Christian Hansen launches new probiotic

As the sole providers of Christian Hansen’s Beef Culture, we were excited to see them launch the latest product Beef Culture Defend Plus at the National Cattleman’s Beef Association conference in New Orleans.

Beef Culture is a research-proven probiotic additive for feedlot cattle that contains two different species of Bacillus organisms which helps with weight gain in beef.

We can’t wait for Beef Culture Defend Plus to come to Australian markets.

Contact us to learn more about Beef Culture

AAP welcomes new CEO

After more than 20 years leading our team, Chris decided it was time to take the step into a  well-deserved retirement. We’re grateful for Chris’s service to AAP, using his skills and experience combined with his leadership to lead our team as the market leader of specific organic trace minerals and probiotic additives.

With his retirement, AAP appointed experienced agribusiness manager Gerhard Oberholzer as the new CEO. Gerhard brings over 20 years of experience in the agriculture industry working in both Australian and South Australian sectors. 

We look forward to Gerhard leading our team, continuing where Chris had left off.

Beef, Bling, and Bowties

While we’re all working hard growing quality beef, it’s also important to let the hair down which is why we were proud to sponsor the Women of Lot Feeding’s Beef, Bling, and Bowties Ball.

The ball was a great excuse for Paul, Iain and Gerhard to look sharp, catch up with our customers, and have a good night out.

To keep up to date with our team, events, and news, follow Austasia Animal Products on social media. 

New CEO to lead Australia’s market leader in specific organic trace minerals and probiotic additives.

Austasia Animal Products (AAP) has announced the appointment of experienced agribusiness manager Gerhard Oberholzer as its new CEO. Joining the AAP team on Monday, September 11, Gerhard picks up from where former CEO Chris O’Brien left off in retirement.

 Experienced agribusiness manager Gerhard Oberholzer joins AAP as their new CEO.

As CEO, Gerhard says his first six months in the role will be learning about AAP’s business, understanding their market, and getting to know their customers.

“AAP is committed to supplying safe, high-quality, and cost-effective products for all Australian livestock industries and it’s within this proven framework, I believe we will grow market share and broaden our product offering from our industry-leading manufacturing facility in Forbes, NSW,” Gerhard says. 

Having worked with the company throughout his career, Gerhard says it’s a highly sought after opportunity to work with AAP’s qualified team and proven product as their CEO.

Working in the agriculture industry all his life, Gerhard’s experience in primary production and agribusiness spans over 35 years, in both Australian and South Africa industries.

With a Bachelor’s in Engineering, Masters in Business Administration, and a Masters in Project Management, Gerhard says he enjoys the challenge of value adding agricultural commodities and by-products, creating feed sources for our food, by applying scientific disciplines.

“Arriving in Australia in 2004, in pursuit of a better future for our children. Since moving to Australia, I continued with my career in agribusiness with oilseed processing, value adding commodities, before moving to stock feed manufacturing,” he says.

“My experience in Australia’s stock feed industry has prepared me to add value to AAP’s business through assessing and improving staff engagement, operational efficiencies, business systems and market growth.”

Gerhard says the Australian farming industry is facing a lot of demands from consumers, government, and other stakeholder groups.

“I believe our farmers are still the best people to address these demands that are being placed on the industry and we, as part of the feed industry, will work tirelessly to assist the farmer through scientifically developed solutions for animal welfare.”

Learn more about Australia’s market leader in specific organic trace minerals and probiotic additives for livestock industries.

CONTACT AAP

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Austasia Animal Products - Postal Address
P.O. Box 499, Forbes, NSW 2871

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+612 6851 1747

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