New CEO to lead Australia’s market leader in specific organic trace minerals and probiotic additives.
Austasia Animal Products (AAP) has announced the appointment of experienced agribusiness manager Gerhard Oberholzer as its new CEO. Joining the AAP team on Monday, September 11, Gerhard picks up from where former CEO Chris O’Brien left off in retirement.
As CEO, Gerhard says his first six months in the role will be learning about AAP’s business, understanding their market, and getting to know their customers.
“AAP is committed to supplying safe, high-quality, and cost-effective products for all Australian livestock industries and it’s within this proven framework, I believe we will grow market share and broaden our product offering from our industry-leading manufacturing facility in Forbes, NSW,” Gerhard says.
Having worked with the company throughout his career, Gerhard says it’s a highly sought after opportunity to work with AAP’s qualified team and proven product as their CEO.
Working in the agriculture industry all his life, Gerhard’s experience in primary production and agribusiness spans over 35 years, in both Australian and South Africa industries.
With a Bachelor’s in Engineering, Masters in Business Administration, and a Masters in Project Management, Gerhard says he enjoys the challenge of value adding agricultural commodities and by-products, creating feed sources for our food, by applying scientific disciplines.
“Arriving in Australia in 2004, in pursuit of a better future for our children. Since moving to Australia, I continued with my career in agribusiness with oilseed processing, value adding commodities, before moving to stock feed manufacturing,” he says.
“My experience in Australia’s stock feed industry has prepared me to add value to AAP’s business through assessing and improving staff engagement, operational efficiencies, business systems and market growth.”
Gerhard says the Australian farming industry is facing a lot of demands from consumers, government, and other stakeholder groups.
“I believe our farmers are still the best people to address these demands that are being placed on the industry and we, as part of the feed industry, will work tirelessly to assist the farmer through scientifically developed solutions for animal welfare.”
